Posted 20 hours ago

Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)

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The book is split into two areas of focus - the theory and history of branding (thereby providing context) and the development of a practical understanding of the subject. Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times.

I think it would have been much more useful for the author to have followed the design process for a single brand from the point of inception to its comprehensive realisation when seeking to exemplify points. The case studies themselves are decent examples of the points made and they go into enough depth to be useful guidelines. Flow–charts are also used extensively to highlight the step–by–step methodology applied by industry professionals to create a brand.Anhand von Übungen und Beispielen werden die wichtigsten Schritte behandelt: Definition der Zielgruppe, Analyse der Wettbewerber, Erstellung von Moodboards, Logo-Gestaltung, Präsentation, das Rebranding und die Einführung der neuen Identität. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. The inclusion of case studies was undoubtedly useful within a book such as this - highlighting key elements of a given brand strategy and detailing practical considerations for a design team.

uk/landing-page/quercus/quercus-company-information/">The data controller is Quercus Editions Ltd. She has written widely on graphic design subjects including 'The Encyclopedia of Illustration Techniques' and has exhibited work nationally and internationally, from the Mall Galleries in London to the Norsk Farmasihistorisk Museum Oslo.This item may ship from the US or other locations in India depending on your location and availability. For those looking for a book that will guide you in creating a brand strategy, this book has it all!

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